In that it develops and applies new knowledge of behavior it is a science. In that it applies creativity and gut instinct unsupported by facts it is an art. There is no reason it cannot be both.
"Marketing is more of a science than an art, however the ability to persuade any particular market to choose your product over any other undeniably will require unique creativeness. marketing is art means it represents the thing which will sell in the market. every person has marketing ability" This blog post explains clearly: http://www.phil-hudson.com/2010/03/my-essay-marketing-art-or-science.html
Although some marketers do consider marketing a science, it is really more of an art. This is because marketing results can't always be replicated the way that scientific experiments are.
In that it develops and applies new knowledge of behavior it is a science. In that it applies creativity and gut instinct unsupported by facts it is an art. There is no reason it cannot be both.
Search Marketing Software is designed to help your company show higher in search results. This is a combination of art and science and can be exspensive.
Some characteristics of modern marketing include the notion that marketing is not simply a science, but an art, and the idea that exchange is vital to effective marketing. Another characteristic of modern marketing is the idea that marketing is an on ongoing, continuous process.
Science is art. Forgive my nittpickerish pet-peeve, but I was never fond of the old art vs. science idiom. To answer the question I think you are asking, being "Can the art of pricing be broken down to a fixed and proven algorithm?"... no, it is not a "science." Pricing is an important element of marketing, determined more by brand identity than costs, that maybe better suited to an artist than a mathematician.
Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating delivering and communicating superior customer value. (ahossain010@yahoo.com)
It is an art as it can not be a science.
Horticulture is presented as the science, art and buisness of cultivating, processing and marketing of fruits vegetables and ornamental plants.
Marketing is 95% psychology.
Some parts of political science (modeling, demographics) include math and behavioral sciences. But it is mostly an art, being only mastered by those with experience in dealing with the intricate nuances of marketing, advertising, and persuasion.
Erm...more of an art.