yes,it can be.provided there are controls.
It's scientific to a point then somewhere down the line it starts becoming an art really.
There are a few key ways in which consumer research is more scientific than guerilla marketing strategy. First, consumer research is more structured and systematic in its approach. It involves designing a study, collecting data, and then analyzing that data to answer specific research questions. This is in contrast to guerilla marketing strategy, which is more unstructured and relies more on intuition and creativity. Second, consumer research relies on statistical analysis to draw conclusions from data, while guerilla marketing strategy does not. This allows consumer research to be more objective and to draw more reliable conclusions. Finally, consumer research is typically conducted by trained researchers who have experience in conducting scientific studies, while guerilla marketing strategy is often developed by marketing professionals who may not have this training.
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
Marketing research - five steps - defining the [roblem, analyzing the situation, getting problem -specific data, interpreting the data, and solving the problem
limitation of marketing research
what is the role of marketing research in organisations
Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research
Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.
CNW Marketing Research was created in 1984.
need of secondary research in international marketing.
Marketing research is the set of processes that links the consumers, customers, and end users to the marketer through information. Marketing research can be divided in two parts: 1. Consumer marketing research 2. Business to business marketing research. Consumer marketing research concentrates on understanding the preferences, attitude, and behavior of consumers in a market based economy, and it aims to understand the effects and comparative success of marketing campaigns.
Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).