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The average click through rate is at 2%. That means of all the fans you have on your page, 1 out of 50 will see your posts and click on them. # of posts per day depends on your objective. If you are trying to sell your product or promote your page, then you would probably do better with a higher number of posts per day. On average, it is safe to say you would want to post at least 3 times a day for your page to be active.

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Walter Carter

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3y ago

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