Logos and other marks used in trade are generally registered as trademarks. The Corvette logo described as "two flags connected at the base, one flag is a checkered flag and the other is a shaded flag with a bowtie design and a fleur-de-lis" is registered to General Motors.
The Fleur de Lis
It is called a Fleur De Lis.
la fleur de lys - lily of the valley (it was the emblem of the French Kings)
They chose it because the fleur-de-lis (lilies) was the flower that grew the most in Quebec and because it represent the colour of their country
This is a fantastic question and it took some research for me to get the truth about the Fleur De Lis. I wanted to know the answer myself as I had often wondered about that very thing. Here is the answer I found. Over the years, the Corvette has gone through many design changes; some subtle, some not so subtle. The Corvette's symbolic crossed flags emblem has also seen its fair number of changes. If you've taken a close look at the emblem over the five generations of Corvette, you'll notice that even though the design has changed dramatically from time to time, a few design cues remain. These include some form of a checkered flag and a bow-tie emblem. From time to time, a strange, maple leaf type of insignia, called a "fleur-de-lis" also shows up from time to time in the emblem. So what does all this mean and how did it get started? The original Corvette logo was designed by Robert Bartholomew, an interior designer at Chevrolet in 1953. This emblem was destined to appear on the 1953 Corvette prototype which was introduced to the public for the first time at New York's Waldorf-Astoria hotel in January of 1953. It had crossing staffs with the checkered flag on the right hand side, and the American flag on the left hand side. However, four days before the Corvette was to go on display at the show, Chevrolet management decided that it should be redesigned. The problem with the proposed emblem was that it included the American flag which is illegal to use on a commerical product. Right before the show, redesigned emblems were attached to the front hood and steering wheel of the Corvette. The new emblem contained the checkered flag on the right side as well as the white racing flag, red Chevrolet bow-tie symbol and a fleur-de-lis. Where did the fleur-de-lis come from? At the time, Chevrolet was conducting research on various emblem designs for the 1953 and 1954 passenger cars. They looked at the Louis Chevrolet family history in an attempt to discover a crest or some type of heraldry that they could utilize. Unfortunately, they came up empty, but they did realize that Chevrolet is a French name and the fleur-de-lis (flower of the lily) is a French symbol meaning peace and purity. They decided to use the fleur-de-lis along with the famous blue Chevrolet bow tie on a new flag which replaced the American flag on the Corvette. When the 1953 Corvette first appeared to the public at the Waldorf Historia Hotel, the redesigned emblems were in place. However, this emblem was temporary and used only for press photography at the show. A new emblem was designed prior to the 1953 Corvette going into production. If you're wondering what ever happened to the original 1953 Corvette emblem by Robert Bartholemew, it's currently on display at the National Corvette Museum!
The World Scout Emblem has a Fleur de Lis because when Lord-Baden Powell started awarding badges in the shape of the fleur-de-lis arrowhead to army scouts whom he had trained while serving in India in 1897. He later issued a copper Fleur de Lys to all the experimental camp on Brownsea Island in 1907.
The Chevrolet Company was founded by Louis Chevrolet. Needless to say his name is French. The Fleur de lis is a symbol of French royalty. It also symbolizes "PERFECTION". Yes, there are automobiles that can offer a driver more perfection but, for the price, none can even come close to what the corvette can do. The corvette is perfection for the average man or woman of average means.
Fleur de Lis Handicap was created in 1975.
Drew Brees wore the emblem of the New Orleans Saints on his uniform, which features a stylized black and gold fleur-de-lis. This symbol represents the team's heritage and connection to the city of New Orleans. The fleur-de-lis is a traditional symbol associated with the region's French influence and is prominently displayed on the team's helmets and jerseys.
The Fascination of the Fleur de Lis was created on 1915-09-26.
The blue background with a gold fleur-de-lis on the new France flag symbolizes the historical connection of France to its monarchy and Catholic heritage. The fleur-de-lis has been a long-standing emblem of French royalty, representing purity and light, while the blue signifies loyalty and truth. Together, they reflect France's cultural identity and its historical roots.
The Fleur-de-lis is featured on the British Coat of Arms because the British had an Alliance with the French during their history.