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Yes, there is definitely a relationship between product performance and customer satisfaction, although product performance is not the sole reason for customer satisfaction. It's a pretty simple formula, if the product performs well either to or above the customers' expectations, then their satisfaction of the product improves. If a product does not perform well, or is below the customers' expectations, then customer satisfaction decreases. Product performance is not the sole reason for customer satisfaction. Other factors include service, cost of maintenance, longevity of the product, consistency in performance of the product, and customer loyalty wherein someone may be more satisfied with a product that performs inferior to another simply because the customer is loyal to that product or company.

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∙ 17y ago

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