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Marketing is the delivery of customer satisfaction at a profit. Goals: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
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What is the relationship between customer value customer satisfaction and quality?
Marketing is the delivery of customer satisfaction at a profit. Goals: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
Difference between customer satisfaction and customer delight?
Customer satisfaction is giving the customer something they expect and it makes them happy. Customer delight is giving the customer something they never expected but they value it highly once they have it.
Why Customer values and satisfaction is important?
the offering will be successful if it delivers value and satisfaction to the buyer. The value reflects the sum of the advantages and costs to the customer. It's a combination of quality, service, and price. Satisfaction reflects a person's judgment of a product's perceived performance in relationship to the expectations. if the performance falls short of the expection, then the customer is dissatisfied and disappointed. IF it matches expections, the customer is satisfied. If it exceeds them, the customer is delighted.
What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.?
Customer value
What is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits?
Customer value
What has the author Earl Naumann written?
Earl Naumann has written: 'Customer satisfaction measurement and management' -- subject(s): Evalution, Customer services, Management, Consumer satisfaction, Evaluation 'Creating customer value'
What factors influence customer value and satisfaction?
one of the main factor is quality
What is the difference between total customer value and total customer cost?
The difference between total customer value and total customer cost is__________.
What is One of the best ways for firms to enhance customer satisfaction is by providing?
Greater Value on Products
A seller can create value in a customer relationship by nurturing the customer's trust and developing it into what?
loyalty
What is relationship management to personal selling?
Relationship Management concentrates on maintaining an effective communication channel between the customer and the organisation, most commonly high value customers, this may involve after-sales. It is important for some organisations to use as a means of customer satisfaction based on the fact that the customer may be there largest customer accounting for 40% of organisation sales, key account management may also be involved. Personal selling concentrates with directly dealing with the customer and will usually be a lead or prospect and will carry on with follow-up after the sale is complete OR give the account to a relationship management. personal selling can involve door-to-door, phone,e-mail ect , however relationship management
What are the key factors that can influence the way consumers perceiveproducts and services?
The main difference between the response of customers in service and product perception is that a customer percieves the product in his own way after purchasing a product at a particular price. When a customer purchases a service, the attitude of the customer is the function of Value, Quality and the satisfaction level of the customer. the value of the service is determined vis a vis the price he is going to pay for a particular service. when a customer testifies the quality of a service either by his own past expeerience or by the communication of the service provider. after the consumption of the service the customer measures the satisfaction level he gets from consuming the service. thus the customer perception regarding a service is framed by:- 1. the value of the service. 2. the qulity of the service. 3. the satisfaction level from the service. since the optimum level of the Value, Quality, Satisfaction from a service is always acceptable to the customer. the weightage of all these factors should be maximum. value of the service is related to the price but sometimes the image of the service provider(Quality) excels the price hike and a customer is ready to pay the increased price.
