Knowledge about the market tells marketing professionals what will appeal to their customer's needs. If they don't know this information, they will have a tough time selling their products.
this is the question of module-2 pgdm (AIMA)
Marketing environment includes internal, micro, and macro factors like competitors, customers, economy, technology, and culture. #HJSysweb
Components that make up the marketing environment are the competitive environment, political/legal environment, economic environment, technological environment, and social/cultural environment.
The internal marketing environment is commonly referred to as the micro marketing environment. These are the small forces that will influence the ability to attend to clients within a company.
The marketing environment refers to the state of marketing surrounding the business. Current trends in marketing help determine a business's strategy.
It is green marketing.
environmental marketing is the marketing of products that are Eco friendly and do not damage the environment
Marketing Environment is the sum total of all the forces that affects the firm's or a business organisation's decisions. Because, the firm's internal environment is controllable to a certain extent, so marketing environment basically includes the firm's external uncontrollable environment.
The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.
why do we need to do marketing environment? what are the answers to this question?
A company's marketing environment.
Competitive, political-legal, economic, technological and social-cultural