Le coq sportif details

Answer 1

Le Coq Sportif is an internationally recognized French sporting

goods brand distributed throughout the globe. Created in 1882

by the Camuset family, the company first developed its savoirfaire

in the hosiery business. This type of activity, which consists

of weaving cotton, was the bedrock of Le Coq Sportif products.

Starting in 1948 Le Coq Sportif became a distinctive brand with

the first visible logos in the history of sport. In 1951 Le Coq

Sportif became the exclusive textile supplier for the Tour de

France. A few years later in 1960, the company clothed all of the

French athletes for the Olympic Games in Rome.

Throughout its history the brand has known a number of successes associated with major sporting events and sports

celebrities who have left their mark on the world of sport including Arthur Ashe, Yannick Noah, Michel Platini, Bernard

Hinault or Jean-Pierre Rives.

In October 2005 Airesis became Le Coq Sportif's majority shareholder and immediately set about relaunching the

brand based on a return to its roots.