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The words that people type into search engines when trying to answer a query are called "keywords". In the search engine industry, "long tail keywords" are when a person types a very exact phrase into the search engine i.e.
"florist" = keyword
"24 hour florist" = keyphrase
"24 hour florist in Birmingham" = Long tail keyword
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∙ 16y ago
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Why use long tail keywords?
My Self Ramesh Mewara and 10+ Year exp in Digital Marketing. We did use long tail keywords for the SEO Mindurge website and got the result as Grow business. Long tail keywords are longer, more specific phrases that accurately reflect the intent and needs of users conducting online searches. Unlike generic short keywords, long-tail keywords provide a deeper understanding of user intent, making them invaluable for businesses looking to reach their target audience more effectively. you can use the best keyword research tool Instead of targeting a broad short keyword like "clothing," the retailer could opt for long tail keywords such as "organic cotton t-shirts" or "eco-friendly jeans for women." By doing so, the retailer attracts a more focused audience of environmentally conscious consumers who are specifically seeking sustainable fashion options. This targeted approach not only enhances the retailer's visibility in search results but also increases the likelihood of conversion as the visitors are more likely to find what they are looking for.
Long Tail vs Short Tail Keywords?
Keywords play a significant role in any search engine optimization (SEO) campaign because they are an essential component of a successful digital marketing strategy. The success of your website depends on selecting the right keywords to target. By focusing on relevant keywords, you can help search engine robots better understand the topic of your page. What powers your SEO is your keywords. The terms short-tail keywords and long-tail keywords will appear in your research on on-site SEO. Short Tail Keywords- The one- or two-word phrases you use to describe something are known as "short tail" keywords; for example, "Branding company." These are much more general search queries. Long Tail Keywords- Low competition, highly specific search terms include things like "Best Digital Marketing Services in Kolkata." For instance, if you type "Digital marketing" into Google, you'll get many millions of results, and the topic receives hundreds of thousands of searches every month worldwide. It will be nearly impossible for your website to appear on the top search engine results page for that term. Now, it will be far less competitive to target a long-tail term that is more specialised to your particular business, and the traffic produced will be more likely to result in conversions. Targeting the "Best Digital Marketing Services in Kolkata" for instance is much more targeted. The Best Ways to Find Long-Tail Keywords You need to choose the ideal long-tail keywords for your online marketing strategy now that you are aware of how they can help your search engine marketing campaign. Simply examining your content and coming up with a list of brief phrases that range from three to five words might help you come up with fantastic keyword ideas. Short-tail keywords are still crucial for increasing website traffic and brand exposure even if long-tail keyword searches are typically more likely to yield the most significant traffic. Horisont Group provides your brand with digital marketing services. Therefore, if you are interested in growing your business through SEO and organic traffic, contact the best digital marketing agency in Kolkata- Horisont Group. to get your online presence growing.
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