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Supermarkets (SMs) are a store should try and serve most / all requirements of daily need of a consumer. This means that it has to store more than 30,000 products depending upon the city / region it belongs to. Apart from the variety of products, its main objective should be to offer a competitive price advantage to the end consumer, thereby giving the consumer savings on his weekly / biweekly purchases. Supermarkets survive on low purchase prices from manufacturers and selling directly to the end consumer, hence deleting the middle man or whole-sellers and their commission. This should go to the consumer.

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Q: Objective of a supermarket
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