The click through rate is ratio of total number of users who have clicked on a banner and the number of times the advertisement has been displayed.
To calculate the click-through rate you'll need to know:
CTR = (clicks / impressions) × 100
Click Through Rate
A click-through rate is a metric that measures how many people click an ad after seeing it.
The click through rate for AdWords has decreased recently. Many consumers are not clicking on ads as much.
A click-through-rate is used by online advertising companies to determine if an advertisement is effective. This can be done by counting how many times a link is clicked on.
Click Through Rate
The term "clickthrough" is an internet marketing term. The "clickthrough rate" is a percentage of actions compared to the number of views.The verb form for web surfing is "click through" and the noun "click-through".
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click-through rate
click-through rate.
CTR is short for click through rate. If 100 people look at a web page and 3 of them click on an a link, you would have a 3% click through rate. Pay per click is an advertising method where the advertiser only pays if somebody clicks on their ad. The other main on=line advertising model is PPV (pay per view) where the advertiser pays every time an ad is displayed.