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With content marketing adoption rates so high, many brands are looking to native advertising to promote their content. The Interactive Advertising Bureau(IAB) defines native advertising as "paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong." According to the IAB, native advertising contains six different types of ad units: in-feed, promoted listings, in-ad with native element, paid search

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Isaiah Kendall

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4y ago

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