ROLE OF SOCIAL MEDIA IN DIGITAL MARKETINGDigital marketing includes Social media also and social media marketing is a platform where you can interact with the READ full post on Social media marketing?

Answer 1

SOCIAL MEDIA MARKETING in Digital marketing

Digital marketing includes Social media also and social media marketing is a platform where you can interact with the audience to build your brand , business , increase sales , and drive website traffic.

In today's time social media plays a great role in growing business , generating leads , traffic to your business , this involves publishing content on your social media profiles , engaging with your followers , analyzing your results and running social media advertisements

READ full post on Social media marketing

There are various social media platforms , which you can use to grow your brand or business Instagram , facebook , twitter , linkedin , pinterest , YouTube , snapchat.

Five core pillars of social media marketing

Strategy

Publishing and planning

Listening and engagement

Analytics and reporting

Advertising

STRATEGY

Some businesses use social media for brand awareness , use it for driving traffic and sales.

Social media helps you to generate engagement around your brand

Create a community

Serves as a customer support channels to your customers

The major social media platforms like instagram facebook twitter linkedin , pinterest , youtube ,snapchat , you can make your business profile on these platforms and connect with audience easily , you should find the interest of your consumers , segment your audience according geographically , demographically this will make easy for you to pick specific audience for your product and service.

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PUBLISHING and PLANNING

Publishing content to social media is easy but you need to plan your marketing strategy before publishing anything to social media , make a layout or some pattern to publish your content rather than posting content spontaneously.

You need to publish great content that your audience likes at the right time and frequency.

There are many tools for social media scheduling tools , for example buffer publish that can help you publish content automatically at your chosen timings.

This will save your energy and allow you to reach an audience .

LISTENING AND ENGAGEMENT

When your business will grow and social media following also increases conversations about your brand .

people will also comment on your social media post , they may tag your brand , or message you directly .

People might take interest in your brand on social media without letting you know so you have to monitor all social media conversations about your brand.

Check if it's a positive response by the consumers or it's negative , you get a chance to surprise them with an offer or support their conversation or if it's negative then you should correct all of your flaws before it gets worse.

You can manually check all your notifications online across social media platforms and verify or analyze the data about your business or brands.

Must watch this social media marketing strategy

ANALYTICS AND REPORTING

This is very important when you are publishing content on social media , you should make records of how your social media marketing is performing.

There are so many questions that come to mind while you are doing business online .

Are you reaching more people on social media than last month ?

How many positive mentions did you get last month ?

How many people get engaged or use your brand's hashtags on their social media posts ?

Basic information is provided by social media itself but if you need deep analytics information or to easily compare across social media platforms you can go for a wide range of social media analytics tools for example buffer analysis.