Secondary research is good and the result of secondary research is good and effective.
what is the role of marketing research in organisations
The IT department helps the marketing department communicate with other departments in the organization. It also helps them organize the research marketing professionals gather.
The Internet can be used to sell things directly online via a website on the world wide web. It can also be used as a research tool or a communications tool for sales people. Now with the development of the social web, sales people can use the Internet to more easily connect with their potential customers using social networks such as linkedin.com. As a marketing tool, the Internet can be used to generate sales leads via Internet marketing and online advertising.
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Marketing research used in all industries is the formal process for objectively learning more about a company's sales prospects in order to more efficiently market to them. Using the results of quantitative research helps to align individual experiences and personal knowledge with a more focused and unbiased perspective.
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