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Because business take the long term aspects of the business and for that wealth maximization is more important than anything else.

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Q: Short term profit maximisation is not appropriate objective for a business?
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Why Profit Maximisation is the main objective of a firm Discuss this statement with the help of an example?

1. Profit Maximisation is the main objective of a firm" Discuss this statement with the help of an example.


What are the similarities between profit maximisation objectives and wealth maximisation objectives?

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Why is profit maximisation not a reasonable financial objective?

People in business do need to make a profit, or their business will fail, but profit is not everything. Profit made by illegal means can result in going to jail, for example. Profit made by socially destructive means (even if they are legal) harms the society in which you live. Short term profit is not always compatible with long term profit. So, there is a bigger picture.


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A Sales Maximisation objective aims at increasing the cash value turnover/Sales Income/Revenue. Costs and expenses are not taken into account. Profit maximisation seeks to increase the bottom-line profit, regardless of sales or other considerations. Profit = sales less costs. If sales reduce, but if costs reduce by a greater amount, profit will increase. If sales are less in such a scenario, the work required to achieve sales may be less, so more profit is being made with less effort, which would be a good indicator of the organisation's efficiency and ability to trade successfully despite business challenges. Profits can also be increased by maintaining at costs at their present level, and increasing the selling price. Assuming that the volume of sales does not decrease, bottom-line profits will increase. Sales maximisation can be an valid objective if the sole aim is to increase market share or other related reasons. However, Sales Maximisation accompanied by ever-decreasing profits cannot be sustained indefinitely.


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Wealth maximization is a function of share price maximization discuss?

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