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There are many reasons to consider Big data Business Analytics as a career option.

1. Increase in the amount of Structured and Unstructured data - Structured data (as explained succinctly in Big Data Republic's video) is information, usually text files, displayed in titled columns and rows which can easily be ordered and processed by data mining tools. This could be visualized as a perfectly organized filing cabinet where everything is identified, labeled and easy to access. Unstructured Data on the other hand is a massive truckload of seemingly useless data items in your closet which have the capacity to deliver mindbogglingly analysis if stored and analysed in an organised manner. Common Examples of Unstructured data are Emails

Word Processing Files

PDF files

Spreadsheets

Digital Images

Video

Audio

Social Media Posts. Looking at this list we may all guess the rate at which unstructured data content is growing at an unprecedented pace.

2. Demand for Analytics professionals - The current demand for qualified data professionals is expected to grow rapidly. Srikanth Velamakanni, the Bangalore-based co founder and CEO of CA headquartered Fractal Analytics states: "In the next few years, the size of the analytics market will evolve to at least one-thirds of the global IT market from the current one-tenths".

3. Salary of an Analyst -The average pay for a Business Analyst, IT is Rs 587,501 per year (payscale.com)and compare that to the average pay for a Software Engineer is Rs 395,178 per year.

4. Scope of Analytics in future Companies are realizing the importance of using data effectively and focusing on analytics to help in business decision-making. Whether it is research for business decisions or to organise data to come to a conclusion, data professionals are playing a valuable role in every organisation.

5. Companies adopting Business Analytics and Big Data for decision making - Very few MNC's or large and even Mid size companies now work on gut feel. Banks like HDFC, ICICI, Yes Bank all have their own Analytics or BI units. Retail Giants starting from Walmart to the Future group are all immersed in customer data. Ecommerce companies like Amazon, Flipkart, Snapdeal invest hugely in Big data technologies.

All in all there is no reason for anyone to strike off Analytics as a career option if they have interest in mathematics, economics or engineering.

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