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Q: Should companies in the same industries have approximately the same required rates of return on investment projects?
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The concept of capital rationing as it relates to current situation in the capital market?

Companies may want to implement capital rationing in situations where past returns of investment were lower than expected. For example, suppose ABC Corp. has a cost of capital of 10% but that the company has undertaken too many projects, many of which are incomplete. This causes the company's actual return on investment to drop well below the 10% level. As a result, management decides to place a cap on the number of new projects by raising the cost of capital for these new projects to 15%. Starting fewer new projects would give the company more time and resources to complete existing projects.


What advantage and disadvantage for roi?

Return on investment (ROI) is a simple and common criterion used by both investors and company managers when analyzing a business's performance and making company investment decisions. Investors look at a company's invested assets and find out how much return management has been able to generate; managers will undertake new investment projects only if they promise satisfactory returns. Companies use other more advanced measures when selecting among competing investment opportunities, but because of the certain advantages of using return on investment, the measure is still adopted widely for investment evaluation by managers and the conveying of business results to investors. Disadvantages is vise versa.


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