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Social orientation is focus more on maintaining good relationships with their subordinates and colleagues. Focus more on collective concerns and Interpersonal relationship is given the utmost importance.
The marketing environment has seven important elements to it. These elements include; social and cultural factors, political factors, the condition of the economy, media, logistics, competition and technology.
Social change is a complex and multi-faceted phenomenon. There are both endogenous (internal to the society concerned) and exogenous (external to the society) factors influencing social change. The following are the important factors contributing to social change:Environmental factors: Geological and climatic phenomena like earthquakes, flood, draught, tornado, tsunami etc. cause drastic changes in the economy or material assets of a society which in turn leads to social change. Variation in the availability of water resources and mineral resources (eg. Petroleum) can also affect social change.Biotic factors: Fluctuation in agricultural productivity, availability of fishery wealth, spread of diseases affecting man, crops and domesticating animals, changes in population structure, sex ratio, age ratio etc. can also contribute to significant changes in life style and thereby in the culture.Cultural factors: The main cause of social change is the cultural factor. The basic elements of culture like language, religion, philosophy, literature, faith and values will take long time to change due to the influence of another culture. The co-existence of two different cultures for a long period can cause cultural diffusion leading to changes in both. India, for example, discarded age long customs like Sati and Child marriage because of her contact with the Europeans.Demographic factors: Changes in population factors such as Birth Rate, death rate, migration or Immigration can cause changes in sex ratio, age-ratio and other vital population parameters. Such changes affect marriage norms, familial relations, conditions of the marginalized etc. ultimately influencing social change.Technological factors: Technological advancement has resulted in the production of surplus food, population growth, urbanization and industrialization. All these have affected family size, occupational divisions, gender roles, interdependency, social competition etc. Developments in the field of transportation and communication reduced the social distance which gave momentum to cultural diffusion and thereby to social change.Ideological factors: Political, social and religious ideologies can bring forth radical changes in social structure and social relationships. For example, the spread of communist political ideology in Kerala brought an end to feudalism followed by drastic changes in class structure which reflected even on family relations. The social philosophies of persons like Sree Narayna Gurn, Sahodharan Ayyappan, Ayyankali etc. resulted in the vertical mobility of oppressed communities in Kerala which brought lasting changes in the social sphere of the state.Psychological factors: Man, by nature, is a lover of change. The inherent tendency to look for novelty compel man to experiment new ideas which may sometimes results in the establishment of new social setup. Change in attitude of society towards family planning, dowry, Caste System, women's education etc. which brought about radical changes in society are primarily psychological in nature.Other factors: In addition to above mentioned factors other elements such as wars, ethnic tensions, competition for resources, trade unionism, banking system, human rights movement, enhanced environmental awareness etc. have resulted in wide spread social variation and modification.Reference: Arjunan,N.K.(2010). Philosophical and Sociological Bases of Education (2nd Ed.). Palakkad: Yuga Publications.
Hospitality Industry is a service sector industry and employs the same elements as other marketing industries functions for economic and social satisfaction to the customer and profits to the hospitality sector employing marketing tools such as product/service promotion including publicity,advertisements,sales ,services; packaging services as brand strategy;pricing;placing;market research.
A variety of services can be included depending on your needs. Wedsite design and hosting, website/search optimization, online viral marketing, and social network marketing can all be involved. A lot of them actually aren't hospitality-specific. SEO, email marketing, and social media marketing are common. Some companies offer reputation management services for hotels, as well.
technological factors,economic factors and social cultural factor
Marketing, education and cultural activities are some of the factors that have influenced the hospitality industry. Some cultural activities attract the tourists at certain times of the year.
factor affecting gender equity
physical variables, social variables, cultural variables , psychological variable and ego psychology.
Social factors affecting curriculum include cultural norms, societal values, student diversity, and community needs. These factors can influence what is included in the curriculum, how it is taught, and the relevance of the content to students' lives. Educators must consider these social factors to ensure that the curriculum is inclusive, engaging, and meaningful to all students.
Some of the major cultural factors that impact the hospitality industry include social class, ethnicity and status. People who are from different countries, different societies, and even different social classes all have different expectations of what service looks like.
sociocultural approach
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THE 3 FACTORS AFFECTING Individual DIFFERENCES ARE THE FF:1. Physiological Factors2. Cultural influences3. Interaction between biological and social Factors
The significant cultural issues affecting a story's setting or authorship.
These are the health, economic and socio-cultural statuses of an individual.
The key influences on the Hospitality and Catering industry are:The customersSocial trends: Healthy eating, social sitesCultural and religious trends: ImigrationInflationTechnolodgy: Social media(Facebook, Twitter), Bloggeres, Kitchen equipmentsRegulationsCulinary achievers in the: Media, T.V, Newspapers and critics