PORTERS FIVE FORCES ANALYSIS OF SONY CORPORATION
a.
Threats of new Entry (Low):
Electronic industry needs huge amount of capitals. High scaleeconomy and constant innovation is another barrier to a new entrant. Moreover, thegovernment policy acts as entry barrier for a new company. [Appendix]
b.
Bargaining Power of Buyer (High):
For Sony Corp. product the bargaining power of buyeris very high as there is almost no switching cost from one brand to another. And theinformation technology provides the customers with wide range of alternatives. [Appendix]
c.
Bargaining Power of Supplier (Low):
Sony has a global band of suppliers giving thesuppliers no upper hand (bargaining power) over Sony. Moreover suppliers arecomparatively small entity than Sony so suppliers have weak bargaining power. Sony usuallynegotiates directly with its supplier to obtain high quality product in low price. [Appendix]
d.
Threat of Substitute Products (Low):
Sony’s varied range of products has no substitute or
a very few that seems to be obsolete or have on foot out of the door. Thus the possibilitythreat of substitutes is moderately low. Considering that Sony has built a good reputation andstrong customer loyalty, it effectively positions
the company’s products against product
substitute to some extent; this is a surplus for the company. [Appendix]
e.
Intensity of Rivalry (High):
Industry rivalry is high due to relatively intensecompetition and high exit cost. It is also largely due to the numerous and equally balancedcompetitors in the markets, generally short product life cycle as well as high R&D, fixed andstorage costs. The growth is slow and thus the intensity of competition.
Sony Corporation faces intense competition in the consumer electronics industry, with factors such as the bargaining power of buyers, threat of substitutes, rivalry among existing competitors, threat of new entrants, and bargaining power of suppliers influencing its market position and profitability. Sony's strategies must account for these forces to maintain its competitive edge in the market.
Here is five Five factors aiding the booming growth of corporations included:consolidation monopolies modern machinery specialists Stifling Competition
Sony Lightweight headphones are the cheapest at $5.99. On the sony website. Also they are suppose to be good headphones. With a total of five star rating.
porter's five forces model to cement industry ?
RadioShack for about five bucks.
three to five days
five .
Your mums mut.
The five forces of Fenghao might include the two rivers that cross this city. Fenghao is a city in China that forms the capitals of Feng and Hao. There do not seem to be other forces in this city.
Sony vaio's are Sony's lowest priced computer. A recent compilation of over 70 surveys had it with four out of five stars. Keep in mind, however, that new products come out all of the time.
http://voices.yahoo.com/strengths-limitations-porters-five-forces-model-11498296.html?cat=3
limitation of porters
Your mums mut.