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Q: Strategies on maintaining customer base
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With the current recession and GM's customer base, outsourcing their call center operations help save them the cost on maintaining customer satisfaction at a local level.


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Asking yourself "What can I do to build a loyal customer base?" is an example of a CRM principle. Specifically, it aligns with the principle of customer-centricity, which focuses on understanding and meeting the needs of customers to build strong and lasting relationships with them. By actively considering strategies to cultivate customer loyalty, you demonstrate a customer-centric mindset and a commitment to enhancing customer satisfaction and retention.


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