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Strength: Known name, image as low cost provider, Sears financial strength and purchasing power
Weakness: Viewed as low quality, on the down-turn, losing footprint and reputation
Opportunities: Bad economy should make people more price-sensitive
Threats: Caught in the market between Target (with improving quality) and Wal-Mart (with growing footprint and low-cost reputation) while Sears is weakening itself.
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