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The path a product takes from producer or manufacturer to final user or consumer?
Wiki User
∙ 13y ago
distribution channel
Wiki User
∙ 13y ago
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What is the pull strategy of a promotional mix?
Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.
How willl consumer reduce the post purchase dissonance?
Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative
Discuss the role of personal selling and advertising in promoting industrial products how does it compare to consumer product promotion?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
What are the main stages of the product lifecycle?
There are four main stages of a product life cycle. After the product is developed there is the introduction stage, the growth stage, the maturity stage and the final stage is the decline.
What is the purpose of product life cycle management?
Product life cycle management is the way to manage a product from its conception, or start, all the way through to the final step, when the product is actually put into service. It is commonly abbreviated as PLM.
What is is the difference between consumer and producer goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is the difference between consumer goods and producer goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is the difference between consumer goods and producers goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is the pull strategy of a promotional mix?
Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.
What is a product intended for final use by an individual?
A consumer good is a product intended for final use by an individual.
What does supply chaining mean?
Supply chain means, a chain of supply frow raw material to final product or to consumer. For example: Hides -> tanning -> cutting -> manufacturing -> leather bags -> consumer.
How consumer product testing services use models to ensure the safety of the final product produced?
Models are used because working with and testing a model can be safer and less expensive than using the real thing.
What are final product of protein?
Proteins are the final product. They are made from amino acids.
What was final Jeopardy on April 16 2008?
The Final Jeopardy category, answer and question for Wednesday, April 16, 2008 Category: Consumer Products Answer: This product was reintroduced in 1906 with trimethylxanthine as the sole remaining stimulant. Question: What is Coca-Cola?
How do consumer product testing services use models to ensure safety of the final products produced?
Models are used because working with and testing a model can be safer and less expensive than using the real thing.
What is the first consumer product that was meant to be thrown away?
IDK, but if I were on Who Wants to be a Millionaire, and out of lifelines, and it was for the million dollars, and toilet paper was an answer .... I'd say Toilet Paper .... First and FINAL ANSWER
Similarities of consumer markets and business markets?
Business market is the market where two business customers{ Retailers- distributors, Manufacturer & distributor}interact with each other regarding the purchase & sales of the end product to re-sale it to the end consumers. In business market one customer offers different schemes like- rebates, cash discount, additional rebates, product schemes Special season rates, schemes, special rates on bulk purchase.In business market prime motto of both the customer is to do business by selling & re-selling the product at maximum profit.Consumer market is the market where end consumerpurchase the product from the retailer. Here one party sells the material with the intention of doing business but the other customer also known as end consumer purchase the product for final consumption.In consumer market the price offering is different from the business market, here retailer sells the product to the consumer at the price at the market price i'e {MRP-Market price list} fixed by the company
