To what degree did the catchy name keep Jack The Ripper in the headlines?

Answer 1

The name itself most likely assured the killer a place in serial killer history. Although the crimes themselves were shockingly brutal, the name he gave himself in his taunting letters to police and press went a long way and sold a lot of newspapers. Some think the name was the brainchild of a clever reporter durmming up sales for his paper. The proof says otherwise. Of the few letters that have been deemed authentic, the original and first 'Jack The Ripper' was one of them. As was the George Lusk* and Dr. Openshaw letters. Coupled with the fact that he was never apprehended has made for an intriguing mystery that has lasted more than a century.

*The George Lusk letter came with half of a human kidney. Preserved in 'spirits', or as we say alcohol, the kidney was examined by Dr. Openshaw of London Hospital Museum, Pathology Dept., and declared a real human kidney that showed the advanced stages of Brights disease. Ripper victim Katherine Eddows was in an advanced stage of Brights.