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setting marketing focus structure

initial product development

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Rhoda Torphy

Lvl 10
3y ago

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Related Questions

Difference between product orientation and market orientation?

Product orientation during development is using what you have to make what you can with it. Market orientation is seeing what is lacking in the marketplace and uncovering an efficient, expedient way to fill the gap.


What are the advantages of market orientation?

no or yes


Explain a market or market category where the selling concept is still the most popular marketing management orientation?

can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?


What is the difference between market and selling orientation of doing business?

market orientation mean market making for product. it is a long term prospective of the business.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such


Is direction the orientation of a scalar?

No. A scalar has no orientation. Consider ... what's the orientation of the cost, temperature,weight, or volume of a bottle of milk ?


Difference between market orientation and a product orientation?

Market orientation focuses on understanding and responding to customer needs and preferences, prioritizing market research and consumer feedback to drive product development and marketing strategies. In contrast, product orientation emphasizes the quality and innovation of the product itself, assuming that superior products will automatically attract customers. While market-oriented companies adapt to market demands, product-oriented firms may invest heavily in features without necessarily aligning with customer desires. Ultimately, market orientation tends to foster stronger customer relationships and long-term success.


What are the major types of market orientation?

The major types of market orientation are customer orientation, competitor orientation, and interfunctional coordination. Customer orientation focuses on understanding and meeting the needs and preferences of consumers. Competitor orientation involves analyzing and responding to the strategies and actions of competitors. Interfunctional coordination emphasizes collaboration across various departments within an organization to ensure a unified approach to delivering value to customers.


What marketing orientation is kellogs influenced an why?

I think market reseach


Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?

chudi tumak


Accountants suggest that assets should be valued at?

a. cost b. the lower of market or cost c. market d. the higher of market or cost


What are the relationship between the element that constitute the market concept?

customer orientation,intergrated effort


Which business orientation uses market research?

the managing department has a big influence on the prodject