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only the name of the fund family Vanguard is known as a leader in low fee index funds, while most other mutual fund families focus on actively managed funds. Since most mutual funds that attempt to beat the market through active investing fail to do so, many people prefer funds that simply track the market through an index (i.e. S&P 500 index). Since these funds are passively managed rather than actively managed, they charge lower fees. As the largest index fund manager, Vanguard is able to charge lower fees on index funds vs competing funds.

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