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Current market trends show a preference for subscription licensing among vendors. The subscription licensing model significantly impacts company operations by offering cost-effectiveness and flexibility, particularly in the retail industry. A leading software company, such as Adobe, transitioned from a perpetual licensing model to a subscription-based approach, resulting in increased customer engagement, satisfaction, revenue, and market share. This shift is driven by the predictable revenue stream and the ability to provide continuous updates and support. However, the choice between perpetual and subscription licenses often depends on industry-specific needs and user preferences.

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Siya Nur

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4d ago

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