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Multi-touch attribution is a powerful process that marketers can use to identify the various factors that influenced a purchase decision for a customer. It also helps marketers understand which of those factors were the most influential in their decision.

This information can be used to improve the buyer’s journey and the marketing content and communications shared throughout it as well as provide an understanding of what matters most to your business’ unique prospects when making a buying decision.

Visit ihc-attribution to know more details about multi touch attribution model.

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Jeren Scott

Lvl 4
3y ago

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