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What is CRM for NGOs?

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Giving X

Lvl 5
2y ago
Updated: 5/4/2023

You might have a basic idea of a donor CRM. Let’s try to make it more clear now. A donor management CRM is a software application that centralizes crucial information about donors. Unlike commercial enterprises where a CRM is a Customer Relationship Manager software, for nonprofits and NGOs, it is called a Constituent Relationship Manager. The donors, supporters, and volunteers together form the constituents of a nonprofit. So, a donor CRM is a database where you store all the information you have collected from the donors and use this data to improve the donor experience, contentment, and engagement. An efficient CRM brings all communication with donors across all channels into one central location. This brings us to another crucial question.

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Giving X

Lvl 5
2y ago

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