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Advertising has become an essential marketing activity in the modern era of large scale
production and serve competition in the market. It performs the following functions:
- Promotion of Sales: It promotes the sale of goods and services by informing and persuading
the people to buy them. A good advertising campaign helps in winning new customers both in the
national as wet as in the international markets.
- Introduction of New Product: It helps the introduction of new products in the market. A
business enterprise can introduce itself and its product to the public through advertising. A new
enterprise can't make an impact on the prospective customers without the help of advertising.
Advertising enables quick publicity in the market.
- Creation of Good Public Image: It builds up the reputation of the advertiser. Advertising
enables a business firm to communicate its achievements in an effort to satisfy the customers'
needs. This increases the goodwill and reputation of the firm which is necessary to fight against
competition in the market.
- Mass Production: Advertising facilitates large-scale production. Advertising encourages
production of goods in large-scale because the business firm knows that it will be able to sell on
large-scale with the help of advertising. Mass production reduces the cost of production per unit
by the economical use of various factors of production.
- Research: Advertising stimulates research and development activities. Advertising has become
a competitive marketing activity. Every firm tries to differentiate its product from the substitutes
available in the market through advertising. This compels every business firm to do more and
more research to find new products and their new uses. If a firm does not engage in research and
development activities, it will be out of the market in the near future.
What else can I help you with?
Define advertising explain how the process functions?
5 importance of agricuture
What are the four stages in the development of relationships between media and advertising?
1.) To understand the importance of using the specified media for advertising effectiveness. 2.) To exchange ideas on advertising design. 3.) Discuss the options for creation of advertising design. 4.) Create a contract with outlines on appropriate advertising placement and procedures.
What is the importance of political advertising?
Political advertising is important as it allows political candidates or parties to communicate their messages and policies to voters, raising awareness and influencing public opinion. It helps to differentiate candidates and parties, mobilize supporters, and ultimately, can impact election outcomes. Effective political advertising can shape public perception and sway voter decisions.
What is the importance of graphs and statistics in advertising?
Graphs and statistics in advertising can help people decide what products bring the most profit. Statistics can also show the age groups of the customers and their location.
What are the importance of the marketing aspect?
Advertising your product on various channels through paid email, social media, SMS, mobile apps etc. is cross channel advertising. Through cross channel advertising, better audience reach can be achieved and one can get good results for their products and brands. Visit 9mediaonline .com for more details now. 9mediaonline .com/channels
Importance of computers in advertising?
Of course computers are important in advertising! you wouldn't be able to make advertisments if you didn't have computers. A lot of ads have computer generated effects or animation, this wouldn't be able to be done without computers.
Importance of unconventional advertising?
What is important about unconventional advertising is the ability to break out of a mold that may have caused awareness of your company to diminish in the potential consumer's eye. It can allow you to engage your audience in a new and more memorable fashion.
Importance of Advertising?
Advertising is the best way to promote your brands. Advertising online with connected tv advertising, smart tv ads and ott advertising campaigns. Smart tv advertising made simple with cross channel cookie-less conversions. Visit 9MediaOnline now for more details. 9mo .in/channels
What are the importance of advertising in an organization?
Advertising in an Organisation leads to success & retainng clients,serve to expansion. 1-To Increase Awareness of their product in consumres. 2-Public crediability. 3_To bOOst sales volume. 4-Building Good will.
What are the importance of models for marketing?
Models in advertising helps businesses determine what will work and what won't work. With a model, a business can fine tune their strategy.
What are the importance of animation to advertising or public relation?
Animation has a wide appeal to a diverse audience where both young and old find animation interesting .
What are 5 forms of advertising?
Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.
