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What is RCS messaging, and how is it different from SMS?

A2Z SMS ∙

Lvl 3

∙ 3mo ago

Updated: 3/15/2025

RCS (Rich Communication Services) is an advanced messaging protocol that enhances traditional SMS by enabling multimedia support, interactive buttons, branding, and real-time analytics. Unlike SMS, which is limited to plain text, RCS allows businesses to send images, videos, carousels, and interactive messages directly to customers’ default messaging apps.

A2Z SMS ∙

Lvl 3

∙ 3mo ago

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