What is RCS messaging, and how is it different from SMS?

Answer 1

RCS (Rich Communication Services) is like the upgraded version of SMS. While SMS only allows plain text and limited characters, RCS gives you images, videos, buttons, read receipts, verified business profiles, and more interactive features. It feels more like using WhatsApp or other modern chat apps but directly inside your phone’s messaging app.

The key difference is that SMS is simple but outdated, whereas RCS is richer, more engaging, and more secure. It transforms a basic text into a full customer experience.

This is where Sendgun helps businesses. By integrating RCS, SendGun allows companies to send media-rich campaigns, build trust with verified IDs, and track engagement in real-time, making communication not only more effective but also more meaningful for customers.

Answer 2

RCS (Rich Communication Services) is an advanced messaging protocol that enhances traditional SMS by enabling multimedia support, interactive buttons, branding, and real-time analytics. Unlike SMS, which is limited to plain text, RCS allows businesses to send images, videos, carousels, and interactive messages directly to customers’ default messaging apps.