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A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. ... A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor.
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Why do companies enter into strategic alliance?
companies enter into strategic alliance
When was Strategic Content Alliance created?
Strategic Content Alliance was created in 2006.
When did Strategic Content Alliance end?
Strategic Content Alliance ended in 2011.
What are alliance based marketing assets?
Alliance marketing is joining two or more organizations on the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can imply to any business as long as it finds an organization that has a mutual goal. Alliance Marketing is similar to Joint Venture Marketing.
What are the Role of strategic management in HR and Marketing?
what are the role of the strategic manaegement in H.R. and Marketing ?
What makes a decision strategic?
what make adecision strategic
What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
Where can someone find more information to form a strategic alliance?
One can find more information to form a strategic alliance in history. For example, during the two World Wars, many strategic alliances formed between countries.
What is the difference between a joint venture equity strategic alliance and non-equity strategic alliance?
The purpose of equity alliance is less specific than a joint venture. Unlike a joint venture, one partner retains control through their majority shareholding in an equity alliance.
What has the author Norton Paley written?
Norton Paley has written: 'The strategic marketing planner' -- subject(s): Marketing, Management, Strategic planning 'Marketing for the Non-Marketing Executive' -- subject(s): OverDrive, Business, Nonfiction
Does Southwest Airlines have a Strategic Alliance?
No Southwest Airlines is Not part of any air Alliance. Southwest has combined with Air Tran and Air Tran Is not part of an Alliance either.
What has the author D I Thatcher written?
D. I. Thatcher has written: 'Strategic marketing for professional services: a study of advertising agents' perceptions and understanding of the concepts of strategic marketing'
