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What is the difference between SEO and SMM in Digital Marketing?

SEO (Search Engine Optimization) focuses on improving a website's visibility on search engines to attract organic traffic through techniques like keyword optimization and backlink building. SMM (Social Media Marketing) promotes products and brands on social media platforms to drive engagement, brand awareness, and traffic through content creation and paid advertising. While SEO aims for long-term organic growth, SMM targets immediate engagement and brand interaction. Both are essential for a comprehensive digital marketing strategy.

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shalini010712

Lvl 2
1y ago
Updated: 7/16/2024

SEO is about attracting visitors through search engines, SMM is about building a community and generating interest through social media channels. Both are important components of a comprehensive digital marketing strategy.

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