A persuasive advertising technique that appeals to people's tendency to like and trust people who they think are "just like me," a "plain folk," or an "ordinary Jane/Joe."
advertising techniques
persuade
persuade the audience to buy something.
plain-folks appeal.
Plain is an adjective describing folks. Folks is a noun.
Plain-folks advertisements typically feature ordinary, everyday people as the main characters. These ads aim to connect with the audience by portraying relatable individuals in familiar settings, emphasizing a sense of authenticity and down-to-earth appeal.
Just Plain Folks - 1916 was released on: USA: 20 January 1916
Just Plain Folks - 1918 was released on: USA: 26 October 1918
Just Plain Folks - 1936 was released on: USA: 13 March 1936
The plain folks appeal is used in propaganda writing. It is used as an attempt to persuade readers to think or do something because the mass of ordinary people think or do it. Ex. I am just a poor country boy, so you can trust me. Ex. I am just a humble citizen of this state who wants to make a difference. You're trying to be "of the audience". You're trying to persuade the audience in a way so they will trust you.
They persuade people because the audience members want to feel superior to others.
there's actually 12 -bandwagon -bad logic -plain folks -testimonial -name calling* -rhetorical questions -glittering generalities -fear* -irony -humor -transfer -statistics