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The WhatsApp Business API is an official interface provided by Meta (WhatsApp) that allows medium to large businesses to integrate WhatsApp messaging into their existing systems. Some key features:

  • Send and receive messages programmatically through servers (not just via mobile app)

  • Use templates for business-initiated messages (notifications, shipping alerts, reminders)

  • Automate customer support via chatbots, workflows

  • Integrate with CRMs, ERPs, dashboards

  • Support for rich media (images, documents) and interactive messages

  • Handle scale: many agents, high volume of messages, segmentation etc.

This differs from the WhatsApp Business App/native app, which is more suited for small businesses, manual messaging, and limited to a few features: labels, quick replies, catalog etc

How to Get WhatsApp Business API?

You can’t download it from Play Store or App Store. You get it through official WhatsApp Business Solution Providers (BSPs) like WA Bridge.

Steps:

  • Choose a BulkSMSPlans like WA Bridge.

  • Create a WhatsApp Business Account (WABA) through Facebook Business Manager.

  • Verify your business (upload documents to prove authenticity).

  • Register your phone number (new or existing, but once linked, it can’t be used on the normal WhatsApp app).

  • Set up messaging templates (for OTPs, promotions, notifications).

  • Integrate with CRM, chatbot, or automation tools → and you’re live 🚀.

WhatsApp Business API = for serious business growth with automation, scaling, and professional customer engagement.

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WA Bridge

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2w ago

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