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George Gallup wanted to make polling more accurate. He had four principle to achieve this. They were the use of scientific principles, clear questions, correct sampling, and no funding by people with an interest in poll's outcome.
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∙ 9y ago
Gallup's four principles of accurate polling are: random sampling, weighting, reducing nonresponse bias, and striving for transparency. By adhering to these principles, Gallup aims to ensure that their polls provide reliable and meaningful data for analysis and decision-making.
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