What are advantages of softwares?

Answer 1

With software piracy many users get used to using the software. Among them there exists some who may not like to do what they are doing, some who use pirated software unknowingly, unintentionally. These users when given suitable stimuli in terms of appropriate marketing campaigns, offers and discounts, are likely to change to legitimate users.

For knowing about these customers, the companies must know their personalities i.e., which type of people use the pirated software and for what respecified having accomplished this the software companies can make their offers to woo these users by helping them become legitimate users.