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A company's core competency is the one thing that it can do better than its competitors. A core

competency can be anything from product development to employee dedication. If a core competency

yields a long-term advantage to the company, it is said to be a sustainable competitive advantage.

Core competence has three characteristics:

1. It provides potential access to a wide variety of markets,

2. It increases perceived customer benefits and

3. It is hard for competitors to imitate.

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Q: What are core competencies of pharmaceutical company at domestic scale and advice how will you add value to these core competencies in order to sustain for?
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