A group of people that all use the same product and convince you to buy it by telling you that you need to use it because everybody else is.
bandwagon
bandwagon
To get you to do something because all the "cool" people are doing it
When the audience associates being part of the cool group with using a particular product
believe that the product being advertised will make them cool.
bandwagon
bandwagon
bandwagon
State Farm Commercials
bandwagon
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
It is not bandwagon advertising that is so because it is endorsements
bandwagon
To get you to do something because all the "cool" people are doing it
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
The goal of bandwagon advertising is to convince consumers to buy a product or service by emphasizing its popularity, suggesting that everyone else is already using it and that they should too to belong and fit in. This strategy leverages social proof and the fear of missing out to persuade people to follow the crowd.
bandwagon