When the audience associates being part of the cool group with using a particular product
bandwagon
To get you to do something because all the "cool" people are doing it
bandwagon
believe that the product being advertised will make them cool.
The technique of advertising that shows multiple consumers using a product to build trust is known as bandwagon advertising. This approach suggests that since many people are using the product, it must be good, encouraging others to join in and not miss out. It leverages social proof to influence consumer behavior by creating a sense of popularity and acceptance.
bandwagon
bandwagon
State Farm Commercials
bandwagon
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
It is not bandwagon advertising that is so because it is endorsements
To get you to do something because all the "cool" people are doing it
bandwagon
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
bandwagon
bandwagon
believe that the product being advertised will make them cool.