answersLogoWhite

0

What are loyalties?

User Avatar

Anonymous

10y ago
Updated: 8/23/2022

Back in 1997, loyalty programs were a concept really only in play at major retailers and airlines. Today, the technology has become affordable and accessible to even the smallest businesses.

Loyalty Marketing, commonly referred to as Frequency Marketing or Relationship Marketing, is a long-term marketing strategy focused on the identification, retention and growth of a store's customers by communicating to them and recognizing and rewarding them based on positive purchase activity.

User Avatar

Dell Herzog

Lvl 10
2y ago

What else can I help you with?