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What are market research reports?

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Anonymous

14y ago
Updated: 8/18/2019

There are two types of market research; qualitative and quantitative. Qualitative is usually abstract and exploratory, focussing on emotive responses, whilst quantitative is more mathematically and scientifically valid for which is used for larger scale analysis, using carefully measured statistic formula.

Market research is all about measuring the target markets needs desires, purchasing patterns etc.

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Wiki User

14y ago

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