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The obvious advantage is: the company and its owners get to keep more of the money coming in. If your business has $1 million in sales and earns 5% before tax, which is a 5% profit margin, it has $50,000 in income, which may be $35,000 after tax (assuming a 30% tax rate). Raising the pretax margin to 7% means $70,000 in pretax income, or $49,000 after-tax. If you are a sole proprietor, you can put that money in the bank. Or, you can keep it in the business to grow: open new stores, introduce new products, hire newer, more capable employees, etc. For a public company, higher profit margins generally means a higher stock price; it also makes the company more attractive as an acquisition target.

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Q: What are some Advantages of improved profit margins?
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