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A growth strategy is when an organization expands the number of markets served or

products offered, either through current or new businesses. The types of growth strategies include concentration, vertical integration (backward and forward), horizontal

integration, and diversification (related and unrelated).

A stability strategy is when an organization makes no significant changes in what it’s doing. Both renewal strategies—retrenchment and turnaround—address organizational weaknesses that are leading to performance declines.

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Mirza Usama Baig

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2y ago
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9y ago

There are many different types of brand strategies. These include unique brand strategies, corporate brand strategies, line extension strategies, and blend brand strategies.

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