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What are strategic goal in business?

Updated: 9/21/2023
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12y ago

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A long term goal (5-15+ years) that has smaller goals you complete every year or every quater leading up to it. For example if I said I want to grow my funeral home to serve 200 families by 2025 by the end of this year I will have wanted to join a new organization in town. By the end of next year I would hope to have served 5 more families than the year prior. The year after that I would like to send out a survey to every family served asking why they chose my business instead of competitors in town. 5 years after that I would like to open a second funeral home in a neighboring city, etc.

You essentially come up with these unique ideas that leads to that goal and keeps you on track to achieve said goal by the time limit you allotted to begin with. This requires careful consideration and someone who will keep you accountable that you are working hard to achieve this goal. My suggestion, a "board of directors" people you trust and that would like to see you succeed, they do not necessarily need to know anything about your type of business or even have suggestions to help you get to your goal, but instead be supportive and encourage and help you to stay on track.

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