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The ten Cs of business writing are:

  1. Completeness: Include all pertinent information, the when, where, why, who and how. Include a clear explanation of any action you want the reader to take.
  2. Conciseness: Check for redundant words, such as "postpone until later" (you can't postpone until before, so "postpone" is sufficient). Don't use stock terminology such as "I am writing to inform you." Don't use jargon or slang. A concise message shows the reader that you value their time.
  3. Clarity: Business writing should be clear enough to leave no room for doubt as to what you are trying to say and what action is required. Lay out the facts in a logical order. The message can be lost in a mire of words.
  4. Conversationality: Avoid overly formal phraseology. Write as if you were talking to the reader in a friendly but professional tone. Remember you are talking to a person.
  5. Correctness: You only get one chance to make a first impression. Pay particular attention to details such as names and titles, correctness in spelling and grammar, correct information.
  6. Coherence: The reader needs to understand the message immediately. Set down thoughts and ideas in a logical manner that guides the reader from point A to point B.
  7. Credibility: Good business writing relies on facts, not opinions. When referencing facts, pay attention to how the data was collected and whether the results were unbiased. Make sure your information is up to date.
  8. Concreteness: Concrete writing means writing that avoids vague words and phrases in favor of specifics; for example, "some", "many", "a few", "as soon as possible". These should be concrete numbers, dates or time tables.
  9. Courteousness: Always put your reader first. Courteous writing avoids commanding terminology such as "you must" and negative terminology such as "you failed". Be positive but avoid artificiality, taking care over word choice leaves a positive impression of you and your message.
  10. Consideration: Considerate writing means your message is easy to read and understand. Put information into paragraphs with one idea per paragraph, use bullets and lists for ease of scanning, and by using internal headings to guide the reader through the message.
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