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Bankassurance works both way. It can be an additional service/product of the bank which can be offered to their clients. Through this, banks will have the opportunity to make an additional profit and at the same time it can help their client to manage their money in the right way, of course with the help of the insurance provider. On the otherhand, insurance company will also have the opportunity to increase their distribution channel to sell insurance product directly to their target market. Advantages: 1. Exposure for both insurance company and banks 2. Direct Selling for the insurance company through banks 3. Additional distribution channel for the insuraance company 4. additional income for the banks

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Q: What are the Advatages for banks and insurance company by bancassurance?
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A bancassurer is an organization operating a bancassurance scheme.


What are the disadvantages of bancassurance?

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