What are the Advertising topics for MBA project work?

Answer 1

Some interesting dissertation topics in MBA Marketing and Sales are:

• What are the motivations and expectations behind loyalty schemes?
• How does product quality affect customer loyalty among high and low touch products?
• Do leading brands need to have the best products?
• How can innovations sustain brands?
• How does the importance of factors that influence direct selling vary according to product type?
• Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• What motivates consumers to pass on marketing messages?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How can mobile marketing be used as a viral marketing tool?
• An examination of the suitability of information and persuasive advertising based on the nature of the product being sold.
• Are social networks more persuasive than traditional word-of-mouth? An investigation of product recommendations?
• What factors distinguish a consumer's choice of most and least social responsible firms?

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Answer 2

A study on consumer preference and satisfaction towards various face creams

A study on parents attitude towards primary education

A study on himalaya ayurvedic produts

Answer 3

Marketing, Both Print and Visual Ads,Selling and Buying Products Demonstration.

Answer 4

religious marketing of product.