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The Justification of Service Quality model, often linked to the SERVQUAL framework, emphasizes the importance of understanding customer perceptions and expectations to assess service quality effectively. It is based on the premise that discrepancies between expected and actual service delivery can lead to customer satisfaction or dissatisfaction. Key dimensions include reliability, responsiveness, assurance, empathy, and tangibles, which help organizations identify areas for improvement. By addressing these dimensions, businesses can enhance customer loyalty and overall service performance.

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