What are the Merits and of advertising in every medium?

Answer 1

television

advantages

* product can demonstrated with moving pictures and realistic sound. * reaches a large audience. * can be repeated many times to create a lasting impact. * can be directed regional or national level. * can target selected audience by choosing appropriate time. for example. toys advertisement can be shown during cartoon time for kids. radio

advantages

* can reach large audience even in remote areas. * cheaper to produce and broadcast radio advertisement. * the use of music makes radio a lively medium. * can taret specific audience through special programs. * audiences are wide as radio sets are portable enough to carry along. newspaper and magazines

advantages

* wide audience. * circulation cost per exposure is low. * in magazines colorful pictures attract audiences. * advertising can be booked or canceled easily on short notice. * can obtain response from readers. * newspaper provide multiple of advertisement at a time * provide detailed information about the product * suitable for products which have a high demand. cinema

advantages

* high audience attention * wide screen provides dramtic and realistic impact with more details * make full use of audio visual effects with color. internet

advantages

* wider coverage. * easy form of advertisement. * can change the advertisement easily and quickly. * can provide detailed information. * e-commerce can be practiced. * access to suppliers.