Advantages of a Distribution Channel
When a customer is considering buying a product he tries to access its value by looking at various factors which surround it. Factors like its delivery, availability etc which are directly influenced by channel members. Similarly, a marketer too while choosing his distribution members must access what value is this member adding to the product. He must compare the benefits received to the amount paid for using the services of this intermediary. These benefits can be the following:
Disadvantages of including intermediaries in the distribution channel
Merchant middlemen usually own the product that they handle and agent middlemen are brokers who do not own the product that they handle.
Merchant middlemen usually own the product that they handle and agent middlemen are brokers who do not own the product that they handle.
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